Creating daily search volume data from weekly and daily data

Risteski & Davcev (2014) refers to my method for getting Google Trends data for more than 90 days in their recent paper. For those interested, I've outlined the key principle in this post.

This post illustrates a method for combining daily and weekly search data from Google Trends in order to create a daily time series for over a period longer than the 90 days of daily data provided by Google Trends. For the sake of simplicity, I have only included two weeks, but the general principle can easily be extended to longer time series. SVI in the tables refers to Google Trends' search volume index.

For an example of how this can be done using R, look here.

Step 1: Collect daily search data from Google Trends and combine it into one array.

Date	Daily SVI
1.1.2014	72
2.1.2014	96
3.1.2014	16
4.1.2014	70
5.1.2014	61
6.1.2014	97
7.1.2014	44
8.1.2014	32
9.1.2014	8
10.1.2014	13
11.1.2014	67
12.1.2014	9
13.1.2014	63
14.1.2014	91

Step 2: Collect weekly search data over the same time period

Date	Daily SVI	Weekly SVI
1.1.2014	72	20
2.1.2014	96
3.1.2014	16
4.1.2014	70
5.1.2014	61
6.1.2014	97
7.1.2014	44
8.1.2014	32	30
9.1.2014	8
10.1.2014	13
11.1.2014	67
12.1.2014	9
13.1.2014	63
14.1.2014	91

Step 3: Adjust the daily data based on the weekly data

The key here is the adjustment factor. It is the weekly SVI divided by the daily SVI for those dates where there are values for both. For other data points, the last available adjustment factor is applied.

Date	Daily SVI	Weekly SVI	Adjustment factor	Adjusted values
1.1.2014	72	20	0,3	20,0
2.1.2014	96		0,3	26,7
3.1.2014	16		0,3	4,4
4.1.2014	70		0,3	19,4
5.1.2014	61		0,3	16,9
6.1.2014	97		0,3	26,9
7.1.2014	44		0,3	12,2
8.1.2014	32	30	0,9	30,0
9.1.2014	8		0,9	7,5
10.1.2014	13		0,9	12,2
11.1.2014	67		0,9	62,8
12.1.2014	9		0,9	8,4
13.1.2014	63		0,9	59,1
14.1.2014	91		0,9	85,3

Time series plot

As can be seen from the graph below, the inter-week changes remain the same, but is adjusted down or up based on the weekly search volumes. This way, the relative volumes between weeks is unchanged and the data is comparable over periods longer than the 90 days provided by Google Trends.

Data artifacts in daily Google Trends data

An important consideration when merging daily Google Trends data together is that the first and last day of a month sometime are shown as zero in the data. This can create serious inconsistencies in the data, as we cannot make a percentage adjustment to zero values. To account for this, I recommend that the the first and last 30 days from the time series is stripped out before merging the data.

To illustrate the issue, I've copied the daily Google Trends data for the search term "CAC40" below. The value for 1 January 2014 is zero in the upper graph, while it's 77 in the upper graph.

January - February 2014

December 2013 - February 2014

David Leinweber writes more on the topic here.