Update 4 August 2015
The deterioration in search volume for King's main titles in Q2 2015 wasn't as bad as forecasted, thanks to an uptick in Candy Crush popularity in the last week. The consensus forecast for King's EPS for Q2 from Nasdaq puts EPS at $0.36. Based on the latest SVI data, I would expect King's revenue to be around $517 M. An EPS of $0.36 seems quite low. I would assume it to be close to $0.45.
The mobile game developer behind the Candy Crush Saga, King, had a record year in 2014, with revenue increasing 19% from the year before. But since then, things have changed. From the search volume for their top three titles, Candy Crush, Bubble Witch and Farm Heroes, we can see that none of the other titles have really taken off. What's worse, interest in their top title Candy Crush is going down.
What could this mean for revenues 2015? Revenue is already on a down trend. If we extrapolate out the search volume trend to the end of the year, the number of Google searches will have decreased by 43%.
The end of 2015 is of course half a year away, but if the trend continues, we should see a drop in King's revenue by 50% to $1105 M.
If we look a bit closer in time, ahead for Q2 2015, the same analysis puts revenue at $454 M. for the quarter. If we remove the first quarter 2013, that number goes up to $550, on par with the previous quarter.
The analysis is based on the assumption that Google searches equals general interest which translates into revenue. It's limited by the fact that Candy Crush accounts only for 50% of revenue, but is 95% of the search volume variation measure used here. A drop in new users wouldn't either translate into a direct drop in revenue, as existing users keep playing King's game.
The time of explosive growth looks to be over for King. If you have the analyst's revenue forecast for Q2, leave a note in the comments. How do you think the stock market will react to a continued revenue decline in Q2 2015?
No comments:
Post a Comment