Friday, January 02, 2015

Supercell revenue estimate 2014

I've previously used Google Trends to estimate revenues, and I will give it another go here for the Finnish gaming company Supercell. I've gathered the combined search volume for Hay Day, Clash of Clans, and Boom Beach.

Based on the search volume, the new game Boom Beach has not yet exceeded the interest in Supercell's first game Hay Day, and is still a long way off from matching the success of Clash of Clans. The trend is however positive. The interest in Clash of Clans has continued increasing.

The total search volume for all three games has increase 330 % as compared to 2013. Based on the past correlation between revenue and search volume, I estimate Supercell's revenue to be 1.7 billions 2014.




The graph above plots the weekly search volume index summed by year against the official yearly revenue figures. The green dot represents the estimate for 2014.

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