Showing posts with label boom beach. Show all posts
Showing posts with label boom beach. Show all posts
Monday, July 27, 2015
Has Supercell peaked?
Last year's revenue hit new record highs for the Finnish game maker, but the latest data from Google Trends show a worrying picture for their hit game "Clash of Clans".
Data from Google Trends show that interest for Clash of Clans peaked in February and has since been on a downward trajectory. The picture looks even worse if we look only at interest in the US.
Friday, January 02, 2015
Supercell revenue estimate 2014
I've previously used Google Trends to estimate revenues, and I will give it another go here for the Finnish gaming company Supercell. I've gathered the combined search volume for Hay Day, Clash of Clans, and Boom Beach.
Based on the search volume, the new game Boom Beach has not yet exceeded the interest in Supercell's first game Hay Day, and is still a long way off from matching the success of Clash of Clans. The trend is however positive. The interest in Clash of Clans has continued increasing.
The total search volume for all three games has increase 330 % as compared to 2013. Based on the past correlation between revenue and search volume, I estimate Supercell's revenue to be 1.7 billions 2014.
The graph above plots the weekly search volume index summed by year against the official yearly revenue figures. The green dot represents the estimate for 2014.
Based on the search volume, the new game Boom Beach has not yet exceeded the interest in Supercell's first game Hay Day, and is still a long way off from matching the success of Clash of Clans. The trend is however positive. The interest in Clash of Clans has continued increasing.
The total search volume for all three games has increase 330 % as compared to 2013. Based on the past correlation between revenue and search volume, I estimate Supercell's revenue to be 1.7 billions 2014.
The graph above plots the weekly search volume index summed by year against the official yearly revenue figures. The green dot represents the estimate for 2014.
Wednesday, October 29, 2014
Analysis of daily, weekly and monthly Google Trends data
How will our analysis of search behavior differ if we look at short or long time spans? Here's and example of the search volumes for Supercell's games Boom Beach, Hay Day and Clash of Clans.
Boom Beach and Clash of Clans seems to be doing well.
When looking ag the weekly data, we see that only Clash of Clans seems to have made any significant gains during the past 12 months.
The daily data reveals a weekday pattern, where searches during the weekends are higher. There is no increasing trend for either of the games.
Monthly, 2004-present
Boom Beach and Clash of Clans seems to be doing well.
Weekly, past 12 months
Daily, past 90 days
The daily data reveals a weekday pattern, where searches during the weekends are higher. There is no increasing trend for either of the games.
Conclusion
The choice of time horizon when when analyzing Google Trends data can make a big difference. It is important to have a clear idea of why a certain time horizon has been chosen for analysis.
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