How will our analysis of search behavior differ if we look at short or long time spans? Here's and example of the search volumes for Supercell's games Boom Beach, Hay Day and Clash of Clans.
Monthly, 2004-present
Boom Beach and Clash of Clans seems to be doing well.
Weekly, past 12 months
When looking ag the weekly data, we see that only Clash of Clans seems to have made any significant gains during the past 12 months.
Daily, past 90 days
The daily data reveals a weekday pattern, where searches during the weekends are higher. There is no increasing trend for either of the games.
Conclusion
The choice of time horizon when when analyzing Google Trends data can make a big difference. It is important to have a clear idea of why a certain time horizon has been chosen for analysis.
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