Tuesday, October 07, 2014

What are Americans Googling in each state?

Thanks to Google, we can get an insight into what the average American is looking for when they go online. Here are the restulsts for the top searches in all US states. In all states, Americans are Googling Facebook, their state's name, and the largest cities in the state. The local sports teams, universities and news papers are also popular in all states. A surprise to me was the popularity of MSN. It's is on the top list of 41 states.



Americans are looking for jobs online in Alaska, Georgia, Illionois, Iowa, Main and New Hampshire. The state most interested in iPads turns out to be Maryland and the iPhone is most popular in New York. Utah is the last state to care about the iPod. Another popular query in Utah is lds.org, the website of the Church of Latter-Day Saints. The Bible shows up in the top list in Oaklahoma and a lot of people in Utah and Montana are Googling "Girls" (the TV-series, I hope). Virginia must have a large Brazilian population as Orkut and Jogos has made it to the top list. In Oregon, people are looking for credit. Does the fact that Californians are Googling "DMV" a lot say anything about the traffic situation in Los Angeles? Most of thes searches for DMV are at least coming from there. Fox News shows up on the top list in Alabama and Missouri. For some reason, people in Rhode Island are Googling "dog" a lot.

People are searching for games in all states except Louisiana. The only states that don't care for ESPN are Alaska and Maine. Georgia, Missouri and Texas aren't as interested in Apple as the rest of the country.  Myspace shows up in the top results in all states, except Iowa. Target is popular in all states except Alaska and Vermont.

Here is the number on search term in each state:


State 1 2 3 4 5 6 7 8 9 10
alabama alabama facebook you youtube google yahoo games weather news auburn
alaska alaska facebook fairbanks craigslist google youtube news yahoo weather games
arizona arizona facebook you google youtube craigslist lyrics yahoo games weather
arkansas facebook you google youtube lyrics yahoo games weather craigslist news
california facebook youtube google you yahoo lyrics my craigslist weather video
colorado facebook you google craigslist youtube lyrics weather yahoo news games
connecticut facebook you lyrics google youtube yahoo weather games news craigslist
delaware delaware facebook you google lyrics youtube weather yahoo games news
florida facebook you google youtube lyrics yahoo craigslist weather news games
georgia facebook google youtube craigslist yahoo weather games news jobs music
hawaii hawaii honolulu facebook you youtube craigslist google lyrics yahoo news
idaho idaho facebook google craigslist youtube boise idaho games lyrics yahoo weather
illinois chicago facebook google yahoo youtube lyrics weather craigslist news games
indiana facebook you youtube google lyrics yahoo games weather craigslist news
iowa facebook you google youtube lyrics games craigslist weather yahoo news
kansas kansas facebook google youtube lyrics craigslist yahoo weather games news
kentucky facebook louisville you youtube lyrics google games yahoo craigslist weather
louisiana louisiana facebook new orleans youtube google yahoo craigslist weather news lsu
maine maine facebook you lyrics google youtube weather news yahoo games
maryland facebook you google youtube yahoo weather news craigslist games amazon
massachusetts boston facebook you google youtube weather yahoo craigslist news games
michigan michigan facebook you google lyrics youtube yahoo craigslist weather news
minnesota facebook minneapolis you google youtube craigslist weather lyrics yahoo games
mississippi facebook youtube lyrics google yahoo games craigslist weather news walmart
missouri facebook google lyrics youtube craigslist yahoo weather games news map
montana montana facebook google youtube craigslist weather lyrics games yahoo news
nebraska omaha nebraska facebook you lincoln ne google youtube lyrics games weather
new hampshire facebook you lyrics google youtube craigslist weather yahoo games news
new jersey facebook you google youtube yahoo weather games news craigslist amazon
new mexico albuquerque facebook you santa fe youtube google yahoo craigslist games lyrics
new york facebook you google lyrics youtube yahoo weather craigslist news games
nevada las vegas facebook you google youtube craigslist my lyrics yahoo games
north carolina facebook you google youtube lyrics yahoo craigslist weather games news
north dakota north dakota facebook you youtube google weather games yahoo news craigslist
ohio ohio facebook you google youtube yahoo weather news craigslist games
oklahoma oklahoma facebook you youtube google craigslist yahoo games news weather
oregon oregon facebook google youtube you craigslist portland oregon yahoo weather news
pennsylvania facebook you lyrics google youtube yahoo weather games craigslist news
rhode island providence facebook you lyrics google youtube craigslist boston yahoo weather
south carolina facebook you south carolina google youtube lyrics yahoo games craigslist charleston sc
south dakota sioux falls south dakota facebook rapid city you lyrics youtube google games weather
tennessee facebook you google youtube lyrics craigslist yahoo news games weather
texas texas facebook you google youtube yahoo my lyrics craigslist games
utah utah facebook you google salt lake city youtube ksl lyrics games yahoo
washington seattle facebook you craigslist google youtube lyrics weather yahoo washington state
vermont vermont facebook google youtube weather craigslist yahoo games news gmail
west virginia facebook you lyrics google west virginia youtube games wvu yahoo weather
virginia facebook youtube you google lyrics my yahoo news weather craigslist
wisconsin wisconsin facebook madison you google lyrics youtube craigslist weather yahoo
wyoming wyoming facebook google youtube weather games lyrics yahoo news map


Based on the popularity of Facebook, this ranking of the most searched brands by state doesn't seem to be based on actual data.

The data

When you query Google Trend's data base for a geographic region without a search term it returns the top searches for that region. I used this fact to compile the above top list.

The data was compiled in R using this script. The word cloud was generated using the wordcloud library in R. The top ten table above was created in Excel.

The spread sheet is available from here.

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