Facebook most Googled brand September 2014, followed by Google and Yahoo

Using the trendsRank algoritm, I have ranked the 500 most valuable brands in 2014 from the Global 500 2014 report. The trendsRank algoritm searches through a list of keywords and finds the one with most searches using Google Trends.

And the winner is...

Facebook

Facebook's brand value is listed at 9.8 billion USD, which places it at number 122 in terms of value. In terms of searches however, it is a winner.The second place goes to Google, which has less than half of Facebook's search volume. Searches for Facebook peaked in December 2012, while Google is on a positive trend. In terms of brand value, Google is number three with a total brand value of 68 billion USD. At third place, we find Yahoo.